Page 14 - AIMA : Foundation Day Souvenir

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FOuNdATION dAy THEME
MANAGING THE uNPrECEdENTEd HArNESSING THE uNCErTAINTy
The recent spate of crises and changes has challenged and upset many of the conventional management dogmas and practices. The disconcerting experience of covid pandemic, global lockdowns, and geopolitical eruptions has forced management leaders to factor in the unprecedented, the unpredictable, even the unthinkable. The persistent and shape-shifting uncertainty is now a part of the routine and business strategies and methods must make room for radical adjustments. However, playing defence can be a losing strategy in this environment and organisations may be better off attacking the situation with agility and innovation. Management leaders need to figure out how to harness the uncertainty to achieve the organisation’s objectives and build new competitive advantages.